How Alex Eaton runs product launches without losing his mind

I’ve never carried this much weight, visibility, and expectation on a single project

The story behind Highline: our first in-person event and biggest marketing bet of the year

Customer marketing isn’t a “nice to have” in 2025

Why the best teams are finally backing it with budget, buy-in, and actual headcount

It’s not brand vs. demand. It’s trust.

But the ROI of trust doesn’t fit in a spreadsheet.

3 ways we actually use customer evidence (that most companies ignore)

What “customer-led” actually looks like inside a GTM team

What I cut (and why) from my marketing budget this year

This budgeting framework forced me to rethink everything

Why my new hires ramp faster than yours

Steal my onboarding plan template and #1 cheat code

Strategy alone won’t cut it

Why I refuse to stop "doing the work"

Painful lessons learned from leading fiscal planning last year

And how we leveled up our process for 2025

How I got CEO buy-in for a big content bet with Dave Gerhardt

And why I took golf lessons with a PGA pro beforehand

How I measure marketing impact and why it's evolving in 2025

plus: your chance to win a $500 Amazon gift card

What I learned from events this year (and what I'm taking into 2025)

I went to a TON of B2B events this year and it's time for me to share what I took away