Sharing everything I learn as a first-time VP of Marketing
Turns out, none of them have anything to do with actual marketing
Inside one of our four big marketing bets this year
Why being a marketing generalist isn’t looked down on anymore.
Why one-way advocacy “programs” quietly fail and what actually makes people show up
What my dad’s 55-year career taught me about legacy and staying close to the work
What actually earns you autonomy and trust as a leader
What the next era of marketing leadership is quietly rewarding
It took me three years of planning to realize this
How I took 60+ asks for Q4 and narrowed them down to 18 real priorities
And what they taught me about ownership, pressure, and getting it right next time.