It took me three years of planning to realize this
How I took 60+ asks for Q4 and narrowed them down to 18 real priorities
And what they taught me about ownership, pressure, and getting it right next time.
How to build competitive proof buyers actually believe
How I’m learning to lead through someone else’s parental leave
What happens when you hand your biggest content play to someone better than you
Chaos, surprises, and the payoff
Why we staggered the rollout (and what almost went wrong)
Why we’ve left nothing to chance on our biggest marketing bet of 2025
What I stopped doing made me a better leader
and what I've learned from carrying it
A real conversation with my CEO about what’s working, what’s not, and how he actually sees marketing.
