AEO isn't someone else's job

Where the real opportunity lies for marketers

We said no to a lot of people for Highline this year

In the end, it made all the difference

The hire that changed the trajectory of our marketing program

And why I'm bullish that we hired early

I can't believe some marketing teams skip this

Lessons from the trenches of our annual customer census survey

The vibe coding trap marketers risk falling into

How to lead marketing areas you don't have experience in

When work is a priority, not an identity

Where I landed after planning my first quarter in charge

We're focusing on four key areas

The worst possible week to sign up for an ultramarathon

Spoiler alert: I did it anyway

I just raised my hand to take SDRs under marketing

And yes, I've only been VP of Marketing for 2 weeks.

"I put in my notice yesterday"

What happens when you're suddenly VP of Marketing

19 lessons from my run as a first-time VP at UserEvidence

Turns out, none of them have anything to do with actual marketing