How I measure marketing impact and why it's evolving in 2025

plus: your chance to win a $500 Amazon gift card

What I learned from events this year (and what I'm taking into 2025)

I went to a TON of B2B events this year and it's time for me to share what I took away

Our podcast downloads have plateaued

My take on whether launching a B2B podcast is worth it

My most important meeting every week

And how I make sure I'm fully prepped for it

Why we're doubling down on content (and what's next)

The leadership rules that defined my first year as a VP

Stop sleeping on internal marketing

How we launched The Evidence Gap report

4 cities, 43+ marketing leaders, and one small team

Revising your marketing plan on the fly

What to do when leadership wants “more experiments”

You're flying blind without a pipeline model